Lead essay
Does PR Help With AI Search Visibility?
PR can improve AI search visibility by creating credible third-party evidence. Here is how earned coverage connects to retrieval, citations and recommendations.
← Writing
Topics
Three topics organize the writing. Each one starts with a lead essay.
PR & AI search
How earned authority becomes discovery, citation and recommendation.
Machine Relations
The discipline, its origins, and the market moving toward it.
Lead essay
Why I Coined Machine Relations
I coined Machine Relations in 2024 to connect earned authority with AI discovery. Why PR and search belong in one discipline, and what that changes for founders.
Founder judgment
What to build, what to measure, and what the evidence should change.
Lead essay
The Category Ownership Trap
Owning a category definition does not mean owning the buyer journey. How I connect Machine Relations to the questions people ask before they know its name.