Why I Coined Machine Relations
PR convinced humans to cover you. I built Machine Relations to convince the machines.
Jaxon Parrott
CEO & Founder, AuthorityTech · Category creator of Machine Relations
I build systems that make companies visible to AI. Founded AuthorityTech at 22 on a credit card — the world's first AI-native earned media agency. Coined Machine Relations — the discipline of convincing AI engines to cite and recommend your brand. Rebuilt the entire operating system from scratch after teaching myself to code.