Jaxon Parrott
WritingAboutMachine Relations ↗
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PR & AI search

How earned authority becomes discovery, citation and recommendation.

Does PR Help With AI Search Visibility?

PR can improve AI search visibility by creating credible third-party evidence. Here is how earned coverage connects to retrieval, citations and recommendations.

May 8, 2026

A Brand Strategy for AI Search Starts With Evidence

Build an AI search brand strategy around a defensible claim, clear identity and independent evidence. Match the next investment to the actual discovery gap.

June 30, 2026

How to Get Cited by Perplexity

Build Perplexity visibility around useful evidence and relevant sources. Inspect citations by question, distinguish community experience and measure repeatable observations.

June 15, 2026

How AI Engines Decide Which Sources to Cite

AI citations depend on retrieval, relevance and the generated answer. Five practical checks help diagnose source selection without inventing a universal ranking formula.

May 31, 2026

Do Press Releases and Wire Services Get Cited by AI?

AI engines cite wire releases, open platforms and reporting. Understand what each source establishes before treating distribution as independent authority.

April 15, 2026

Why AI Engines Cite Different Sources

AI citation patterns depend on the question, engine, language and observation window. Use source-level evidence to decide which coverage is worth pursuing.

April 12, 2026

How to Get Cited in Gemini

Gemini visibility requires relevant evidence and accessible sources. Understand Google-Extended, keep Google Search separate and measure citations by product.

April 10, 2026

How to Get Cited by ChatGPT

Improve ChatGPT search visibility with accessible first-party evidence, relevant independent coverage and measurement of real buyer questions. Start with the source.

April 8, 2026

How Earned Media Drives AI Search Visibility

Earned media contributes outside evidence to AI search. Understand the path from coverage to retrieval and citation, and why syndication is not independent proof.

April 6, 2026

Which Publications Get Cited by AI Search Engines?

Choose publications by their relevance to buyer questions and the evidence their coverage supplies. My reading of the Machine Relations citation data.

April 3, 2026

How to Get Cited in Google AI Overviews and AI Mode

Google AI Overviews and AI Mode still depend on search eligibility. Build useful evidence, preserve SEO fundamentals and measure which questions surface your sources.

March 18, 2026
© 2026 Jaxon Parrott
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