Press
This is the public byline record: contributed columns and company announcements. The origin of Machine Relations is the essay on this site, not a column.
The author page also lists a May 2026 column. This site does not link that column. The origin of the term is Why I Coined Machine Relations.
Contributed columns
- Stop Chasing AI Search Rankings. Start Defining the Category Instead.
When another agency started selling Machine Relations, the category I named, I didn't fight it. Here's why owning the definition beats renting a spot that resets every day.
- Performance PR Has a New Definition. and Most Agencies Don’t Know It Yet
Performance PR sounds like accountability. But the metric most firms still track went obsolete the moment AI engines started deciding what gets repeated.
- AI Is Describing Your Company Behind Your Back — Is It Being Honest?
AI engines are explaining your company before buyers click your site, read your pitch deck or talk to sales. If that answer is vague, outdated or missing, that is now your real first impression.
- 3 Cybersecurity Marketing Trends You Can't Ignore
Cybersecurity is an industry whose fate relies solely on trust. These 3 trends show proof of how trust and marketing are starting to intertwine at an unprecedented rate.
- Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.
- Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers
Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.
- 10 Ways to Use AI for Hyper-Personalized Marketing
The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.
- We Are in an AI Arms Race. Here's How We Can Beat AI Bots and Fraud.
An explanation of how fraudsters use AI to game digital advertising platforms — and how constant AI innovation is key to combating them.
- How to Actually Get Returns in Your Marketing Efforts
The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.
- Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.
An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.
- 6 Ways to Pioneer Creative Content with AI the Right Way
Here's how creative marketing teams can leverage AI while maintaining credibility and an authentic connection with their audience.
- Beware the Duplicity of OpenAI — 4 Strategies to Safeguard Your Brand in the Age of AI
Follow these recommendations for best practices on how to prevent damage to brand reputation that results from AI applications without proper supervision by a human in the loop.
- Traditional Ads Are Annoying — These 4 Megatrends Will Change Marketing in 2024
These four major marketing trends are set to explode this year.
- 3 Ways AI is Changing How Startups Build Their Brand
AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.
- The Market is Evolving, Your Marketing Strategy Should Too
The world is changing quickly, and so is the overall marketplace. Here are three fundamental tenets to ensure companies can evolve alongside their market and succeed in their business efforts.
- Startups are Making These 3 Mistakes in Their Marketing Strategy. Here's How to Avoid Them.
If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.
- Technology Is Changing PR and Marketing Forever
Three steps to evolve alongside technology in your PR and marketing efforts going into 2022.
- Think Different Like Steve Jobs If You Want to Make Your Mark on the World
In a world where it is so easy to follow the herd, Steve Jobs did the opposite -- and you can too.
- Hustle Culture Is Killing Your Greatness
Here are three ways to get it back.
Company announcements
AuthorityTech releases distributed by GlobeNewswire. Syndication is not independent reporting or endorsement.
- AuthorityTech Founder Jaxon Parrott Defines Machine Relations — Where GEO, AEO, SEO, and PR Fit Together in AI Search
The public announcement of Machine Relations: its origin, framework and relationship to GEO, AEO, SEO and PR.
- AuthorityTech Founder Jaxon Parrott Defines Machine Relations — Where GEO, AEO, SEO, and PR Fit Together in AI Search
AiThority’s republication of the Machine Relations framework announcement, distributed by GlobeNewswire.