← Machine Relations
Glossary
I coined Machine Relations in 2024. The other terms here are ones I use in the essays, with the research page that keeps the maintained definition.
Machine Relations
Machine Relations (MR) is the discipline of earning AI citations and recommendations for a brand by making that brand legible, retrievable, and credible inside AI-driven discovery. I coined it in 2024.
Sentiment delta
Sentiment delta is the gap between how a company describes itself and how an AI answer describes it. I read it across the question, the retrieved sources, the public record, and the generated answer, not as one score.